From the Shack to the Studio...
BACK IN THE SHACK
Stix and Flora began its journey in 2014, quite by accident really.
Jules (co-director) was happily managing her small business making oilskin and wool dog coats, selling them to local vet clinics and attending weekend markets.
When Em (co-director) asked her to make a plant pouch for her new home, Jules said “NO, I’m too busy!” but after much persistence, Jules finally made a pouch, Em loved the shape/ design but was horrified with the colour choices!
(A bit like the dog coat brown colours)
The next day there were metres of Em’s choice of fabric on the cutting table!
And she wasn’t leaving until she saw the finished product.
The new finished pouches, actually looked great and colourful
At this particular time, Em was working at a homewares store, she was soon to show her employer the pouches, and she loved them! She was quick to ask if she could possibly sell them in her homewares store?!
And to our surprise they sold like hot cakes within the week! And the next order of twenty sold the same.
Em & Jules took a chance and thought “We had better register a business name, create a website & Instagram page!” cross our fingers and just see what happens.
Never in their wildest dreams did they expect such a positive response to their colourful pouches. Within weeks they were receiving emails left, right & centre from other homewares stores & florists asking if they sold wholesale. They went from that very first order to having over sixty five new stockists in two years
That put a quick end to the dog coats!!
NOW IN THE STUDIO
Fast forward twelve months, Jules & Em found the shack was not suitable anymore, the kitchen table was now the cutting out table, the lounge became the office and the bedrooms were full of plant pouches, something had to change, so the move to a beautiful big studio began.
They now have more space to create quality timber and leather products
They also joined a Ladies Woodworking Class at a Men’s Shed two years ago, so they are continually updating their woodworking skills.
Their products have been featured on television programs such as The Block, Selling Homes Australia and The Living Room
Their timber vases have also been featured in The Herald Sun, Vogue Living, Home Beautiful and The Age and Gardening Australia.
Thanks for taking the time to visit the website and reading their story